Fragrance Forte x IBRAQ: A New Chapter in Luxury Fragrance
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From Meccan Tradition to Global Prestige
IBRAQ, originally Ibrahim Al Qurashi, began its journey in 1929 near the Grand Mosque in Mecca — blending oud, amber, and bespoke fragrance oils inspired by centuries-old Arabian perfumery practices. Over time, the brand expanded to Jeddah, becoming a leading Saudi perfumer with a space in GCC markets. Their recent rebrand to IBRAQ signifies a forward-looking vision while preserving their heritage .
Star-Studded Ambassador: Neymar Joins the Musk Collection
IBRAQ’s global reach has been amplified through its collaboration with star ambassador Neymar Jr., featured in the 2024 National Day campaign. Neymar is showcased wearing traditional Saudi attire, promoting the luxurious Musk Collection — a modern interpretation of Arabian scent culture. This high-profile partnership reflects IBRAQ’s commitment to blending celebrity status with cultural roots
Present Across Continents
IBRAQ perfumes are available throughout the Gulf — Saudi Arabia, UAE, Kuwait, Qatar, Oman — as well as Europe, UK, and US markets.
Infusing Luxe into Scents: IBRAQ’s Best Sellers
Powder Musk
Soft and elegant, this musk-based fragrance features top notes of jasmine, ylang-ylang, and rose, with creamy vanilla and tonka in the base. It’s a richly emotive scent that evokes calm sophistication.
Blue Oud
Celebrated by enthusiasts as “nuclear projection” and a high-performing alternative to luxury oud blends, Blue Oud delivers intense, lingering strength — “one spray equals 10 of LV Ombre Nomade”
Arabian Tobacco
This gourmand standout conjures smoky caramel, coffee, and incense tones. Users report it lasts 5–6 hours on skin and days on clothing, even after washing.
Dominican Tobacco
This spicy-resinous blend brings incense, saffron, leather, and patchouli. Longevity is reported up to 12 hours skin and a full day on clothes .
Musk Cardamom
A creamy, citrusy-cardamom scent praised for its natural, refined sillage — perfect for daily elegance .
Influencer Praise & Niche Acclaim
IBRAQ is a darling on Reddit fragrance groups and niche review threads:
“Truly beast‑mode hidden gems… projection 10/10… makes you feel like royalty”
“Blue Oud… loud room‑filling projection for 5–6 hrs, lasts days”
“Arabian Tobacco… you’ll feel like a Great Greek God… stays even after washing”
Influencers like Fashionicide also highlight IBRAQ’s musk mastery, noting how body mists like Special Musk resonate warmly on skin and radiate under summer heat.
This collaboration marks the official UK debut of IBRAQ through Fragrance Forte.