Canéza Perfumes Arrive in the UK: Fragrance Forte Announces Official Distribution Partnership
A New Name in Luxury Fragrance. A Legacy Decades in the Making.
Fragrance Forte is proud to announce its appointment as an official UK distributor of Canéza, one of the most exciting new fragrance houses emerging from the United Arab Emirates.
Born from a remarkable heritage of Arabian perfumery, Canéza combines decades of fragrance expertise with a bold contemporary vision.
Founded by Anis Abdul Razak Kalsekar, whose family is behind the internationally recognised Rasasi perfume house, Canéza represents a new generation of fragrance craftsmanship.
Its philosophy challenges conventional ideas about luxury, bringing together exceptional ingredients, sophisticated compositions and modern presentation without making exclusivity the defining feature.
Following its international debut and rapid expansion into new markets, Canéza is now preparing to establish its presence in the United Kingdom.
And Fragrance Forte is delighted to be part of this exciting journey.
The Story of Canéza: A New Chapter in Arabian Perfumery
To understand the story behind Canéza, we must first look at the fragrance heritage that helped inspire its creation.
In 1979, Rasasi Perfumes was established in Dubai by Abdul Razzak Kalsekar.
From modest beginnings, the business developed into one of the region’s most recognisable fragrance houses, introducing generations of consumers to the richness and diversity of Arabian perfumery.
Over the decades, Rasasi became known for combining traditional Middle Eastern fragrance craftsmanship with contemporary influences.
Its portfolio grew to include internationally recognised creations such as Hawas, La Yuqawam and Boruzz.
These fragrances helped introduce the distinctive character of Middle Eastern perfumery to audiences far beyond the Arabian Gulf.
More than four decades later, that legacy continues to inspire new ideas.
Canéza represents one of the latest chapters in this remarkable fragrance story.
Founded in 2025 by Anis Abdul Razak Kalsekar, Canéza was created with a vision of making refined, high-quality fragrances accessible to a broader international audience.
While drawing upon the expertise associated with the Rasasi family, Canéza establishes its own identity, creative direction and fragrance philosophy.
It is a brand inspired by heritage but designed for the future.
What Makes Canéza Different?
The global fragrance industry has traditionally associated luxury with exclusivity, prestige and premium pricing.
Canéza approaches luxury from a different perspective.
The brand believes that exceptional fragrances should be defined by their craftsmanship, composition and the emotions they inspire.
Its philosophy centres on creating perfumes that feel sophisticated, personal and memorable while remaining accessible to modern consumers.
Every Canéza fragrance is developed with attention to the balance between ingredients, scent character and the overall wearing experience.
From fresh citrus compositions to rich woods, warm amber, creamy vanilla and distinctive oriental accords, the brand explores a diverse range of fragrance styles.
The result is a portfolio designed for individuals who appreciate quality, individuality and contemporary elegance.
Canéza’s philosophy is captured in its signature statement:
Fragrance. Redefined.
Three words that reflect the brand’s ambition to introduce a fresh perspective to modern perfumery.
The Vision Behind Canéza: Anis Abdul Razak Kalsekar
At the heart of Canéza is the vision of founder Anis Abdul Razak Kalsekar.
With extensive experience in the fragrance industry and a connection to the Rasasi family legacy, Anis brings considerable expertise to the new fragrance house.
His involvement in the development of recognised fragrance lines, including Hawas and La Yuqawam, has helped shape his understanding of international perfume preferences.
Canéza builds upon that experience while exploring a distinct creative direction.
The brand aims to combine the richness of Arabian perfumery with contemporary compositions designed for a global audience.
This includes an emphasis on modern fragrance preferences, elegant bottle designs and a strong identity.
For Canéza, the objective is not simply to create another perfume brand.
It is to establish a fragrance house that offers its own interpretation of modern luxury.
Canéza’s International Success: A Remarkable Beginning
Although Canéza is a relatively new name in the fragrance industry, its early commercial performance has already attracted attention.
In February 2026, industry coverage reported that the brand had achieved AED 10 million in global sales within days of its official launch.
The same report highlighted company-reported sales averaging approximately one fragrance every 60 seconds worldwide.
These early milestones reflect the attention Canéza has generated among consumers seeking contemporary fragrances with a strong heritage behind them.
The brand has also begun expanding into international markets.
In September 2026, Canéza celebrated its introduction to India with a launch event at Fairmont Mumbai.
The occasion introduced fragrances including Uomo Bold and Mezmar Women to the Indian market.
Now, with Fragrance Forte supporting its UK distribution, Canéza is taking another step in its international development.
Discover the Canéza Perfume Collection
One of Canéza’s defining strengths is the diversity of its fragrance portfolio.
The house offers compositions designed to suit different personalities, preferences and occasions.
From vibrant daytime fragrances to richer evening scents, Canéza explores a broad spectrum of contemporary perfumery.
Canéza Uomo – Modern Masculinity Redefined
Canéza Uomo reflects the confidence and sophistication of the modern man.
Combining citrus brightness with warm woods and amber, Uomo offers a contemporary fragrance character that balances freshness with depth.
It represents Canéza’s approach to masculine perfumery: confident, elegant and effortlessly wearable.
Canéza Uomo Bold – A Statement of Confidence
Uomo Bold takes a more energetic approach to contemporary fragrance.
Sparkling citrus notes combine with warm spices and deeper woody accords, creating a distinctive composition.
Designed for those who appreciate a confident fragrance character, Uomo Bold reflects the brand’s ability to combine freshness with intensity.
Canéza Mezmar Women – Warmth and Elegance
Mezmar Women explores a sophisticated combination of almond, coffee, florals and woods.
The result is a warm fragrance character that balances sweetness with elegance.
Its composition reflects Canéza’s approach to contemporary feminine fragrances, combining familiar notes with a refined identity.
Canéza Mezmar Women Café Vanilla – Creamy Indulgence
For enthusiasts of gourmand fragrances, Mezmar Women Café Vanilla offers an inviting composition.
Creamy accords combine with caramel sweetness and a subtle touch of liquorice.
The fragrance brings together comforting warmth and contemporary sophistication, making it particularly appealing to those who enjoy sweet, creamy scent profiles.
Canéza Oud Essence – A Contemporary Interpretation of Oud
Oud has long held an important place in Middle Eastern perfumery.
Canéza Oud Essence explores this heritage through a modern composition that balances freshness, warmth and earthy depth.
The fragrance reflects the brand’s ability to celebrate traditional Arabian ingredients while creating scents for contemporary audiences.
Canéza Prisca – Modern Feminine Elegance
Prisca combines creamy floral notes with juicy fruits to create a soft, inviting fragrance character.
Its composition offers a balance between playful freshness and gentle warmth.
Prisca reflects the versatility of the Canéza collection, offering a fragrance style that feels both contemporary and elegant.
Canéza Sultan – Richness and Sophistication
Sultan brings together citrus warmth and spicy sweetness.
The fragrance explores a richer scent character, combining vibrant opening notes with a sense of depth and refinement.
It is another example of Canéza’s diverse approach to fragrance development.
More Fragrances to Discover
The wider Canéza portfolio also includes distinctive creations such as Gold, Hypnotic, Mortal, Veleno, Elara and Mezmar Men.
Each explores a different fragrance character, from floral and fruity compositions to deeper woody, spicy and oriental styles.
The brand continues to introduce new creations, demonstrating its ambition to establish a comprehensive international fragrance portfolio.
The specific fragrances available in the UK will be announced through Fragrance Forte.
Why Canéza Is an Exciting Addition to the UK Fragrance Market
The United Kingdom has witnessed growing enthusiasm for Arabian fragrances in recent years.
Consumers are increasingly discovering perfume houses from the Middle East, attracted by their distinctive compositions, presentation and approach to fragrance development.
Traditional ingredients such as oud, amber, musk and spices have become increasingly familiar to British fragrance enthusiasts.
At the same time, interest in modern gourmand, woody, fruity and fresh fragrances continues to shape consumer preferences.
Canéza enters this market with a combination of qualities that makes it particularly interesting.
The brand benefits from the fragrance expertise associated with the Rasasi family while establishing a fresh identity designed for contemporary consumers.
Its diverse portfolio allows customers to explore different scent profiles within one fragrance house.
Its philosophy of accessible luxury also aligns with the growing interest in discovering high-quality alternatives to traditional luxury fragrance brands.
For UK consumers, Canéza represents an opportunity to discover a new fragrance house at an exciting stage of its development.
Fragrance Forte Appointed Official UK Distributor of Canéza
Fragrance Forte is delighted to announce its partnership with Canéza as an official distributor for the United Kingdom.
This appointment represents another important milestone in our mission to introduce exceptional international fragrance houses to British consumers.
At Fragrance Forte, we are passionate about discovering brands that offer something distinctive.
Our approach extends beyond simply selling perfumes.
We aim to build lasting partnerships with fragrance houses, introduce their creations to new audiences and support their development in the UK market.
Through our established online retail platforms, wholesale relationships and growing community of fragrance enthusiasts, we work to connect international brands with customers across the United Kingdom.
Canéza represents an exciting addition to our portfolio.
Its combination of fragrance heritage, contemporary creativity and international ambition closely aligns with our vision for the future of Fragrance Forte.
We look forward to working alongside Canéza to introduce its fragrances to UK consumers and support the brand’s continued growth.
Where to Buy Canéza Perfumes in the UK
For customers searching for Canéza perfumes in the UK, Fragrance Forte will provide official product information, launch announcements and purchasing opportunities.
As an official UK distributor, we are proud to support the introduction of authentic Canéza fragrances to the British market.
Whether you are already familiar with the Rasasi fragrance heritage or are discovering Canéza for the first time, the brand offers an exciting range of modern fragrance experiences.
From fresh citrus and woody compositions to creamy gourmand fragrances and rich oriental creations, Canéza has something to offer a wide variety of fragrance preferences.
Further details regarding the UK product range, pricing and availability will be announced through Fragrance Forte.
Discover Canéza at Fragrance Forte and experience a new perspective on modern Arabian luxury.
Canéza Wholesale UK – Become a Retail Partner
The arrival of Canéza also creates an exciting opportunity for UK perfume retailers, independent fragrance businesses and wholesale customers.
As an official UK distributor, Fragrance Forte welcomes enquiries from businesses interested in stocking Canéza perfumes.
Our objective is to develop a strong distribution network that supports the brand’s long-term growth while providing retailers with access to authentic products.
We understand the importance of reliable sourcing, professional distribution and strong relationships between fragrance brands and their retail partners.
Businesses interested in becoming Canéza stockists are invited to contact Fragrance Forte to discuss wholesale opportunities.
Frequently Asked Questions About Canéza Perfumes
What is Canéza?
Canéza is a contemporary fragrance house founded in the United Arab Emirates in 2025. The brand combines Arabian perfumery expertise with modern fragrance development, sophisticated presentation and a philosophy of accessible luxury.
Who founded Canéza?
Canéza was founded by Anis Abdul Razak Kalsekar, who comes from the family behind Rasasi Perfumes.
Is Canéza connected to Rasasi?
Yes. Canéza was founded by Anis Abdul Razak Kalsekar, who is connected to the Rasasi fragrance legacy. However, Canéza operates with its own brand identity, fragrance portfolio and creative direction.
When was Canéza established?
Canéza was established in 2025 and gained international attention following its official launch in 2026.
Is Canéza a luxury perfume brand?
Canéza positions itself as a contemporary luxury fragrance house focused on craftsmanship, quality and accessibility.
What are the most popular Canéza perfumes?
The brand’s official website highlights fragrances including Uomo, Prisca, Mezmar Women and other creations. Popularity may vary between markets, and the UK collection will be confirmed separately.
Where can I buy Canéza perfumes in the UK?
Fragrance Forte is an official UK distributor of Canéza. Customers can follow Fragrance Forte for product availability, launch announcements and purchasing information.
Are Canéza perfumes available wholesale in the UK?
Fragrance businesses and retailers interested in stocking Canéza can contact Fragrance Forte to enquire about wholesale opportunities.
Are Canéza perfumes suitable for men and women?
Yes. Canéza offers fragrances marketed towards men and women, alongside a wider portfolio featuring diverse scent profiles.
A New Fragrance Legacy Begins in the United Kingdom
From the fragrance heritage established by Rasasi in Dubai in 1979 to the creation of Canéza in 2025, the story behind this emerging perfume house reflects decades of experience, creativity and ambition.
Canéza represents a new generation of Arabian perfumery.
One that respects tradition while embracing contemporary innovation.
One that celebrates quality without making luxury inaccessible.
And one that aims to introduce distinctive fragrance experiences to consumers around the world.
For Fragrance Forte, becoming an official UK distributor of Canéza is an exciting opportunity to support a promising international fragrance house.
We look forward to introducing the brand to our customers, retail partners and the wider UK fragrance community.
A remarkable heritage. A new generation. A fresh perspective on luxury.
CANÉZA — FRAGRANCE. REDEFINED.
Coming to the United Kingdom through Fragrance Forte.
